Although called the “Dead Sea”. This sea and the whole region on its shore are very much alive. The Dead Sea lies some 400 m below sea level.

The Unique, concentrated extract of minerals and trace Elements in the Dead Sea waters, which is Extracted using a Natural Evaporation Process, is the most necessary key for producing our fine “Bloom™ Dead Sea” beauty products.

What Makes the Dead Sea Different?
The Dead Sea contains over 21 minerals, 12 of which are found in no other sea or ocean. The Dead Sea has the highest concentrations of bromide, magnesium, calcium, silica, sodium, and potassium of any natural body of salt water in the world.
Trace elements from the Dead Sea bed are the key ingredients of Bloom™ Dead Sea Products. Some of these trace elements are Boron, Chromium, Cobalt, Copper, Fluorine, Iodine, Iron, Manganese, Molybdenum, Nickel, Rubidium, Selenium, Silicon, Strontium, Vanadium, and Zinc. These elements are an important part of our makeup and each has a vital role in our well-being. Below is a list of trace minerals and other compounds found in Dead Sea mud and salt, and some of their widely supported benefits to the body’s health.

Benefits of Dead Sea Minerals:
Sodium: Sodium ions remove skin scales and improve permeability. After penetrating into the skin, they generate a feeling of suppleness, ideal for very dry skin.
Magnesium: Magnesium concentrations in the Dead Sea are 15 times greater than in other seas. Magnesium is essential for cell metabolism. Patients with psoriasis have been found to have a significant deficit in Magnesium. Magnesium affects the ripening of skin cells of psoriasis patients. Magnesium also works as an anti-allergic agent.
Potassium: Improves oxidation and regulates the electrical process of the muscles and the nervous system. Asthma patients have been observed to achieve good results from inhaling the salt vapors.
Iodine: Necessary for the production of the hormone thyroxin, and is also vital for both energy and cell metabolism.
Chlorine: Necessary to maintain the correct balance of PH (alkaline and acid) in the body. It's vital for cell metabolism.
Bromide: Bromide concentration is 50 times greater than in common salts resulting in a marked relaxing effect.
Calcium: Strengthens cell membranes and cleans the pores. Calcium is vital for production and maintenance of healthy teeth and bones and it regulates the heart muscles and nerves.
Zinc: Serves a role in enzymatic regulation of cell proliferation.

Benefits of Natural Ingredients added to Bloom™ Dead Sea Products:
Aloe-Vera: A rich emollient known to promote healing for damaged or dry skin and impairs the ability for viruses, including retroviruses like HIV.
Collagen: It is the fibrous protein constituent of skin and is responsible for skin elasticity and controlling the shape differentiation; its degradation leads to wrinkles.
Thyme: Improves the health longevity of individual body cells and therefore prolongs the life of the body. It is strongly antiseptic and it is used especially in cases of exhaustion and depression.
Sage: Has been considered valuable when applied externally. It has properties common to aromatics and it provides the skin with softness and relaxation.
Chamomile: Used to treat skin problems since ancient times because of its sedative and emollient properties. Also, it's a softening agent for rough or irritated skin. It is soothing and calming for aching muscles, indigestion, hay fever, asthma, eczema, and exhaustion.
Avocado: Its oil is easily absorbed by the skin and scalp. It is a good source of vitamins A, D, and E, amino acids and it improves skin elasticity, miniaturization, stimulated collagen synthesis and is recommended for chronic eczema and other skin disorders.
Vitamin E: An essential vitamin which helps boost the immune system and promote healthy cardiovascular function.